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| Content development steps by digital skills pk |
7 effective steps for the content development process.
Without a structured and robust content production process, developing and expanding content is difficult.
The current era can be called the era of information exchange. With the development of the Internet, digital content and digital skills have become more important. Thousands of digital content are being uploaded to the Internet every day. For this, it is important to know the digital skills of search engine optimization and the whole process of content development.
I am writing this article after reading a lot of online content about content developments, and marketing, and also using the opinions of content marketing experts so that online learners can benefit.
In this article, basic information about content development is explained in 7 easy steps.
Let's define content development and learn about its value before getting into the phases.
What is content development?
The different steps implicated in the whole lifecycle of a content piece—from conception to distribution—are referred to as content development. It includes activities such as audience research, brainstorming, planning, and editing, among others.
While it's easy to mix up the content generation and content strategy, they're not the same thing. The latter is concerned with your content's overall vision and strategy.
A strong content development process, on the other hand, is an essential component of any content strategy.
What are the benefits of having a content development process?
I realize how difficult it can be to establish and implement a content development process. Here are three major reasons why a content development process is a must for anyone concerned about content marketing:
Improved efficiency: Planning and executing a content strategy boosts your chances of success. You may select your ideal audience and generate content that addresses their problems. A plan also helps you stay consistent, which helps you maintain traction and gain trust from your audience.
Improved progress tracking: A content development plan makes it easy to track your progress and make necessary revisions. You can track how well your content is performing by monitoring important performance metrics, which will help you reach and overtake your goals.
Effective teamwork: A content development approach ensures that everyone in the team is on the same page. Your staff will be aware of what to do with each piece of content and what to expect in terms of results. Once more, the raise chance of your success.
7 Quick and easy steps For Content Development.
1. Understanding your market.
It's straightforward. You must first get to know your target audience to generate content that resonates with them. There isn't any other option.
You should already have a lot of knowledge about your target clients if you've done any market research. Here are some additional ways you may use it to generate article ideas:
Analyzing your competitors’ top content.
You can rapidly determine what type of material and topics your target audience is most interested in reading by examining the top content of your competitors.
To identify the top pages, use Site Explorer tools, which include both free and commercial options. Go to the Top Pages report and type in the URL of a competitor's blog:
Customer interaction.
Before you start creating content, chat to your current or future consumers to learn about their problems and how they think your product may help them.
Nothing beats gathering information from clients.
Social media community groups can be very helpful in this effort. By interacting with social media users, asking questions, and conducting various polls, you can get a good idea of what your target audience wants.
Using tools for audience intelligence.
You can simply uncover the social accounts your target audience members follow, the websites they frequent, the hashtags they use, and more by using audience intelligence tools like sparktoro.
This data can be used to generate new content ideas, locate distribution channels, and more.
2. Be clear on the objective of your content.
Each piece of content should have a certain goal in mind. Whether it's improving product usage, generating organic traffic, or developing thought leadership.
Setting a goal allows you to keep track of the metrics that determine the success of your material. Otherwise, reviewing the content is impossible.
For example, one of our objectives for this article is to rank in the top three positions for the term "content development." We'll be able to follow this keyword using various rank tracker programs.
3. Content planning.
You may have many content ideas to consider. However, you should start with just a few. The following are some metrics to consider when prioritizing:
• Potential for business
• TP (traffic potential)
• KD (Keyword Difficulty)
Potential for business
You should write content that market your product as a solution to attract the proper audience and increase interaction.
You can use tools for purposes.
Traffic potential
It's not enough to just target a keyword with large search traffic. Because one part of the content might rank for thousands of different keywords, you must consider the whole TP. The keyword "how to water a snake plant," for example, has a keyword volume of 700, but its TP is over five times that (at 3,100).
On the other side, while some keywords may have huge search volumes, the TP may be below.
Keyword difficulty
On a 100-point scale, Keyword Difficulty KD estimates how difficult it is to rank a keyword in the top 10 SERP positions. Along with difficulty, many tools are available in the market which predicts how many backlinks you'll need to rank for a certain term.
The lower your KD score, the more likely you are to rank high for the keyword rapidly.
However, even if the KD is high, it's smart practice to target all-important keywords that you expect to rank for in the future. This will allow you to see where you stand and improve your rankings as you change the material or add backlinks to it.
Matching the search intent.
It is important to create information that is relevant to search intent.
The "why" behind a search inquiry is recognized as search intent. It has to do with the sort of content, the structure of the content, and the angle of the content.
Because Google strives to give users the most relevant result for each query, matching search intent is crucial.
Going through the top-ranking results for a specific keyword can help you understand search intent. It's better to do Keywords Explorer's SERP overview area because you'll be able to see all of the necessary metrics there.
Creating a content calendar.
The value of planning and keeping track of content creation cannot be overstated. This is where a content calendar appears in the play.
A content calendar gives you a bird's-eye view of content planning, including which pieces are on track, which is behind schedule, and so on.
Try Notion, Trello, or Airtable if you're searching for a platform to establish a content calendar on. These are the most common platforms used by content teams.
4. Content creation.
Everyone takes a distinct approach to content creation. There isn't a specific procedure for this. However, there are a few strategies you may use to make the process go more smoothly.
Make a style guide for your material.
A content style guide is a document that outlines the content standards for a certain website. This aids in preserving consistency and boosting communication by imposing stylistic norms.
This is very beneficial if you hire freelancers or agencies to create your content. For example,
• Contributor Instructions (this explains the different steps for writing).
• Standard Operating Procedures (SOPs) for Blogging (for creating an outline, formatting, etc.).
Templates
You don't have to move from scratch with every part of the content. Most of the ones you make fall into one of several categories, such as list posts, videos, guides, and so on.
You can make a template for each type to use as a starting point. Then get to work on the article.
SOPs
SOPs (standard operating procedures) are documents that outline how to complete specific activities for content development inside your organization. You can make an SOP for uploading a video to YouTube or creating a blog title, for example.
Creating SOPs considerably improves team efficiency and is particularly beneficial to new staff. It's also beneficial if you work with a lot of outside content companies and freelancers.
PRO HINT
You've probably heard of the three s while learning about content development
• Systemize — Starting with the ideation stage, create a defined method for publishing content.
• Standardize - Creating standard operating procedures (SOPs) for various jobs. "You need SOPs," Joshua explains. They are the essence of life."
• Streamline - You should find a way to make things run more smoothly.
5. Get feedback on your content.
External input and content editing are required to guarantee that every published content is error-free and adheres to your content requirements.
It might be tough to notice flaws in our work as content developers. And that's where the opinion of a third party comes in handy. Your content should be scrutinized by other professionals.
You can hire content editors, outsource editing, or use peer editing depending on the frequency of the content being created.
To gain an outside perspective, you can also share content with colleagues from different departments (e.g., sales, products) or industry leaders and connections. Remember that reviewers don't have to be from the marketing or content departments.
6. Distribution.
Creating amazing content isn’t enough to ensure you reach your content objectives. You must implement a content distribution plan.
There is no one-size-fits-all solution. The goal of a content piece determines how you alter your strategy.
Journalists or contributors must view if you’ve generated a data-driven study to get links from sites like Forbes and Entrepreneur, for example—whether through cold email, social networking platforms like Twitter and LinkedIn, or paid advertisements.
Owned, earned, and paid channels are the three distribution channels.
Owned channels include:
• Your website or blog • Your email list • Your social media profiles
• YouTube
Earned channels include:
• Slack communities and Facebook groups
• Mentions on Twitter
• Forums
Paid channels include:
• Ads on Twitter
• Ads on LinkedIn
• Sponsorships
• Native advertising via Outbrain and other platforms
There are a lot more options for distributing your material, and these are just a few well-known ones. You don’t have to stick to these avenues for distribution. You can, for example, use email outreach to contact industry influencers who might be interested in sharing your content.
Repurposing of content
Focusing on content repurposing is an underappreciated way to get more out of your content distribution efforts.
Converting a piece of material into many formats is known as content repurposing.
By reusing material, you may gain access to new distribution channels and viewers for your content. The pleasant aspect is that because we have already developed the content, repurposing it into a different format doesn’t need any effort.
You can distribute repurposed blog content as a video on video-sharing services like YouTube or TikTok, for example.
7. Monitor the results.
Monitoring your content is the only way to know if it is reaching its objectives.
Google Analytics, for example, can track website visitors. Rank tracker tools can also track keyword ranks, traffic, and search exposure if your goal is to drive organic visitors.
Here’s what you require to perform to get started:
• Open Rank Tracker and enter the desired keywords:
• Next, choose a location. You can select one or more destinations.
• Submit your request, click on “Add keywords.”
That is all there is to it. You can now monitor your keywords and for analytics, such as average position, traffic, position distribution, and more.
Conclusion
There’s no denying that developing and implementing a content development process supports the creation and scaling of content faster.
A few steps will be more important than others, depending on the type of material you create. You should not, however, omit any of the steps because they are all equally important.
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