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Important digital skill-what are the basics of SEO(search engine optimization)?

SEO (search engine optimization) as digital skills
SEO(search engine optimization)  by Digital skills pk

What is SEO ( search engine optimization)

With the growth of the internet, the world is becoming digital. Millions of websites are being created every day and digital content is being uploaded to them. Every site’s purpose is to reach its potential audience at an earlier base. The search Engine Optimization (SEO) technique is used for this purpose.

SEO is the method by which it brings organic traffic to your website. Search engine optimization is ranking a website or webpage content by improving the organic search results of a particular search engine. We have upgraded a variety of technical and creative features related to search engine rankings to SEO. Free traffic can come from a variety of queries, including images, videos, news, educational, and vertical search engines that cater to specific industries.

Since organic search is the most popular method for users to find and access online information, having a strong SEO strategy is crucial for increasing both the quality and volume of visitors to your website.

They displayed paid advertisements at the top of the results page on Google and other search engines. Followed by the regular results, or what search marketers refer to as the “organic search results.” To distinguish it from traffic that comes from paid search, we referred SEO traffic to as “organic search traffic.” Search engine marketing (SEM), often known as pay-per-click, is another name for a paid search (PPC).

SEO ranks your content in the “organic” rankings of search engine results. Search engine optimization means you don’t have to pay to be there. Unlike paid advertising, it’s free. Search engine optimization makes your content more likely to appear at the top of search engine results pages like Google.

When used as an Internet marketing strategy, SEO considers a variety of factors, including how search engines operate, the computer algorithms that determine how they behave, what people search for, the actual search terms or keywords they enter search engines, and which search engines their intended audience prefers. Because SEO increases a website’s visibility in search results, more people will visit it.

What appears as soon as you press Enter after typing a Google search query? Every time you search, the top results are not there by accident. Businesses invest a lot of money to make sure their link appears on the front page or at the top.

To get your content ranked higher in search engines, you first need to understand what is search engine optimization and how search engines do their job? 

Today is the age of digital skills. Search engine optimization is an important and precious digital skill that people are learning through online content and in educational institutions.

We continue to publish articles on our website that help people enhance their knowledge of digital skills.

The goal of this article is to learn the basics to get your content ranked higher on Google.

How do Search Engines work?

Search engines use bots such as Google and Bing to navigate between websites, collect data about them, and index and crawl online pages. Think of the index as a big library where a librarian can bring a specific book (or web page) to help you find it right now.

The order in which pages should appear in search results for a particular query is then determined by algorithms that calculate hundreds of ranking criteria or signals when examining sites in the index. In our fictitious library, the librarian has read every single book there and can show which book will provide the solution to your problems.

You can think of SEO success factors as the standpoint of unique elements of the user experience. This way, search engine bots determine if a website or webpage can provide the searcher with the information they are looking for.

Since you can’t buy high organic search rankings as opposed to paid search ads, SEO professionals should make the effort. In response, we are here.

Experts set many standards for standard SEO. Many factors are very important for SEO based on their relative importance. For example, crawl ability and speed are important aspects of site architecture, and content quality and keyword research are key components of content optimization.

It also looks at the factors that affect the whole SEO process. Search engines change their algorithms over time and make them more complex. Many methods and shortcuts that are used to ensure a good ranking of any website are now useless. Search engines and especially the Google search engine discourage anyone from getting rankings through artificial factors. They can continue to work for a while, at least until they are discovered.

Google has a very complex algorithm for presenting search results, and it changes relatively frequently. And although the company does not generalize the exact algorithm, here are some elements we know that affect the ability of a page to appear in the results of certain keywords:

  • The appearance of keywords in page title, header tags, and meta description
  • The amount of naturally occurring, organic links on the page
  • The way the website performs on desktops and mobile devices, such as smartphones and tablets.
  • Of course, these are just some features that Google’s algorithm searches for when determining how pages are delivered and ranked. If not, there is a possibility of dozens.

Why is SEO important for marketing?

Because consumers do billions of searches annually, many of which are done with a commercial intent to learn more about goods and services, SEO is an essential component of digital marketing. The major source of internet traffic for brands is frequently searching, which supports other marketing channels. Increased visibility and a higher ranking in search results than your rivals may significantly affect your bottom line.

During the past several years, search results have changed to give consumers more immediate responses and information that is more likely to keep them on the results page rather than sending them to other websites.

Also, keep in mind that search engine features like Knowledge Panels and Rich Outcomes can improve online visibility and give users more details about your business in the results.


SEO serves as the cornerstone of a complete marketing ecosystem. When you know what your website visitors desire, you can utilize that information to improve your campaigns (paid and organic), website, social media presence, and more.

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